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Why live shopping has not taken off in the US

Live shopping is expected to rake in $423B in China in 2022 [https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/its-showtime-how-live-commerce-is-transforming-the-shopping-experience] . When compared to China, the US is only doing $11B this year [https://www.forbes.com/sites/kristinlarson/2021/03/27/retailers-embrace-livestreaming-market-expected-to-reach-11-billion-in-2021] . $11B is nothing to sneeze at. But it's

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Jamie Larson
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