Joe

CommentSold is a good choice for stores that are not already on Shopify. But there are 3 things to consider: 1) Facebook's algorithm likes comments happening on FB, and will penalize lives that are taking users off of Facebook 2) Your new shoppers are forced to register to shop with

Live shopping is expected to rake in $423B in China in 2022 [https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/its-showtime-how-live-commerce-is-transforming-the-shopping-experience] . When compared to China, the US is only doing $11B this year [https://www.forbes.com/sites/kristinlarson/2021/03/27/retailers-embrace-livestreaming-market-expected-to-reach-11-billion-in-2021] . $11B is nothing to sneeze at. But it's

Social commerce is an umbrella term that includes livestream shopping. It also includes content created by brands, influencers and individuals that drive sales. This can be through shoppable posts, comment selling, and in-app stores on Facebook, Instagram, Tiktok, etc. This report from Accenture [https://www.accenture.com/us-en/insights/software-platforms/

Tiktok was the most downloaded app in 2021. It has more than one billion monthly active users. And the #TikTokMadeMeBuyIt hashtag [https://www.tiktokforbusinesseurope.com/news/tiktokmademebuyit-the-power-of-community-reviews] has more than 4.1 billion views. According to TikTok’s “What’s Next” report from Feb 2022, 67% of TikTok users say

Your livestream gives your audience a peek behind the curtain of your business and your products. Viewers get to see your homes and personal lives in the background. This intimacy is something that large brands and department stores cannot do. And one way this advantage shows is through returns. Live-stream

Coresight Research has estimated the U.S. livestream e-commerce market will hit $17 billion in 2022, a large jump over 2021’s estimated $11 billion and 2020's $5.6B. And it will continue growing at a record pace, with Coresight estimating $25 billion by 2023. Livestream selling currently accounts for

Merchants doing tiktok lives can direct their viewers to buy in 1 of 2 ways: (1) Yellow shopping cart The first (and more convenient) is a yellow shopping cart in the lower left corner: Clicking on it loads a menu of products being showcased in the live: And clicking on

A recent McKinsey study [https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/its-showtime-how-live-commerce-is-transforming-the-shopping-experience] predicted that up to 20% of e-commerce will be initiated by livestream selling by 2026. A different study from Bain Consulting says it’s already 20% in Southeast Asia: One in five dollars [https://www.bain.com/insights/

In computer science, a modality [https://en.wikipedia.org/wiki/Modality_(human%E2%80%93computer_interaction)] is a methods in which humans interact with computers. There are 2 methods we are seeing shoppers buy through livestream sales. The first and original modality was comment selling. By commenting “sold” along with

With the iOS 14 update, Apple’s App Tracking Transparency (ATT) became an opt-in instead of an opt-out. The opt-in came in the form of an ominous warning about tracking, which most users declined. What that means is that ad targeting became less effective. E-commerce merchants that relied on Facebook

If you’re a serious live seller, you’ll want to invest in the right equipment to give your live sales a professional feel. With each of the items below, you don’t need the top-of-the-line. But just having them is important. Smartphone Having an updated phone with a good

There are 3 big trends that Shopify highlighted in their 2022 report [https://www.shopify.com/research/future-of-commerce/future-of-ecommerce]. It’s mostly bad news, but new opportunities for merchants to adjust and evolve. Coincidentally your livestream selling can address all 3 trends. 1. Rising customer acquisition costs Paid advertising is

In 2014, Mark Zuckerberg wrote an internal email [https://sriramk.com/memos/zuck-messenger-ecosystem.pdf] to his executive team outlining his vision for Messenger and e-commerce: It was a 14-page email outlining how he envisioned Messenger becoming a performance-based ads business and how he imagined consumers and businesses to communicate through

You can certainly do Facebook live sales solo. If you’re using Overlays with SoldLive, you just need your phone to stream the video and a laptop to keep an eye on the comments in the Preview. We especially recommend using a barcode scanner if you’re solo so that

Retail gamification refers to appealing to our human desire to compete and win. It makes shopping social and entertaining. Here are 4 ways to gamify your FB lives: 1. Encourage commenting. Tapping to shop will never be as effective as comment selling, because comments are needed to drive social proof

Experiential retailing is coming online. In the brick and mortar world, Tesla, Warby Parker, and Peloton use their commercial and retail locations as showrooms that drive their online sales channels. Without the need to store inventory, retail space can be used much more efficiently. We are seeing merchants that are

1. Get the right video and equipment The basics you’ll need are a fast internet connection, tripod, and decent lighting. Your internet connection should be with wifi and not data, which is slower and less stable. If you don’t have a dedicated ring light, do your live with

Most livestream selling in the US is happening on the social media platforms themselves, with Facebook and Instagram being the dominant ones. And there are dozens of apps and startups in the US that are getting in on the live shopping action as well. These apps generally fall into 3

Having an extra set of hands to help answer questions or pass merchandise is nice. But some of the most successful live sellers on Facebook have no help at all. If you’re flying solo, it’s very important to prep your setup and inventory. * Test your internet speed and

It’s a lot of work. You have to prepare, buy additional software and equipment, and put yourself out there. It makes you vulnerable. But the rewards in terms of sales and connection with your shoppers are second to none. The human touch And your shoppers get a lot in