Retail gamification refers to appealing to our human desire to compete and win. It makes shopping social and entertaining. Here are 4 ways to gamify your FB lives:
- Encourage commenting. Tapping to shop will never be as effective as comment selling, because comments are needed to drive social proof and reach. Facebook’s algorithm favors live videos that get a lot of comments. So a “silent” tap to add-to-cart will not get the same distribution effect as a comment to add-to-cart.
- Set limited cart hold times. Remind your shoppers they only have X hours to check out. We recommend keeping the cart hold times short so shoppers know their carts will be dumped soon.
- Use loyalty points. There are lot of Shopify apps and options to creat loyalty programs. Reward your repeat shoppers with points and discounts.
- Exclusive discounts or free shipping during the live. You can set a discount to only be available during today’s live. You can set it for free shipping, or a $ or % off. No codes needed. This gets shoppers excited about today’s sale and helps lower abandoned carts.